By Mia Doyle, Covers — news editor
The sweepstakes casino industry has experienced remarkable growth across the United States since 2019, offering players an alternative gaming experience that operates within legal frameworks. Unlike traditional online casinos, sweepstakes casinos utilize virtual currencies and promotional sweepstakes models to provide entertainment while remaining compliant with federal and state regulations.
Leading platforms like Chumba Casino, launched by VGW Holdings in 2017, have pioneered this space with their dual-currency system featuring Gold Coins and Sweeps Coins. Players can participate in slots and table games without direct monetary wagering, making it accessible in states where traditional online gambling remains restricted. LuckyLand Slots, another VGW Holdings property established in 2018, focuses primarily on slot machine entertainment with similar mechanics.
Funzpoints, operated by Westover Group, entered the market in 2021 with a unique approach, offering both premium and funzpoints currencies. Their platform emphasizes social gaming elements while maintaining the sweepstakes model. Meanwhile, Global Poker revolutionized the sector by introducing poker-specific sweepstakes gaming in 2016, allowing players to compete in tournaments and cash games using Gold Coins and Sweeps Coins.
The regulatory landscape varies significantly across states. Washington and Idaho maintain stricter interpretations, while most other states permit sweepstakes casino operations. The Federal Trade Commission and state attorney generals continue monitoring these platforms to ensure compliance with sweepstakes laws established decades ago for traditional promotional contests.
Key differentiators among platforms include game variety, redemption processes, customer support quality, and promotional offerings. Chumba Casino boasts over 200 games, while LuckyLand Slots focuses on approximately 150 premium slot titles. Redemption minimums typically range from $100 to $50 in Sweeps Coins, with processing times varying from 3-7 business days depending on the operator.
As the industry matures, expect continued innovation in game development, user experience improvements, and expanded state accessibility. The sweepstakes casino model represents a significant evolution in American gaming entertainment, bridging the gap between social gaming and traditional gambling experiences.
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